I worked as the Lead Creative Technologist on this project for Fake Love. We were tasked with creating a life sized video game for a small group of participants and a professional F1 Driver to show the capabilities of a new hybrid model from Lexus.
The participants were selected from Facebook and invited to an airplane hangar to participate in this one-of-a-kind experience. They were seated in the passenger seat of the car and given a tablet. A timer began counting down, and they were instructed to trace a "road" on the tablet to a virtual checkpoint. As they did this, their path was projected in real time on the floor of the airplane hangar. The F1 driver would follow their projected path as quickly as possible, and overhead tracking cameras would determine when the driver would hit the checkpoints and trigger the software to advance the game. The fastest participant to collect all the checkpoints was declared the winner.
The entire experience was shot and edited together as a commercial. The finished piece was a viral hit - it received over 2.3 million Youtube views, and resulted in a measurable uptick in dealership visits for Lexus.
This project had about 6 weeks of development time from concept to launch. It was a very large production and had a lot of technical challenges to overcome in a short amount of time. Additionally, it was completed in 2013 on a lower end budget when a lot of hardware and software tools for this kind of work were still a bit underpowered for this application. In short, we made it work with what we had.
The on-site prep was about 4 days, the projectors weren't fully installed and usable for about 2 days, and the entire event occurred over one long day from about 8am-10pm.
The tech stack was as follows:
Polarizer ArtworkPhysical artwork with linear polarizers
TV TelescopeWatching TV from a mile away
Extruded ScreenFiber optic filament display
You're on TVLive TV face swap
i miss you, neighborConnecting local strangers and friends
Self Destructive BehaviorScreen that slowly breaks itself
Hold TimePersonal photo blitz
Movie Stickers100,000 stickers in a room
7up | Music Lifts You UpCommercial Work
Google | Project Re:BriefCommercial Work
Lexus | Trace Your RoadCommercial Work
Nike | Olympic Track and Field TrialsCommercial Work
IBM | Outthink Hidden ARCommercial Work
10,000 Items or LessVideo Art
Phantogram | Live VisualsLive Visuals
Samsung | Liquid CanvasCommercial Work
Color A SoundAnalog/digital Instrument
Fake LoveFormer Experience Design Company
Crayolascope | Analog Depth DisplayPersonal Projects
Sonic SculpturesPersonal Projects
Music VideosCollaborative video art
Older WorkPersonal Projects
Older Live Visuals WorkAudiovisual explorations 2006-2016